World Health Organization - Philippines

Globally, World Suicide Prevention Day (WSPD) and World Mental Health Day (WMHD) are observed from September to October. In 2021, WHO Philippines collaborated with our team to oversee and develop communication campaigns, along with crafting key visuals for these significant events. 

In this consultancy project, I prepared an inception report outlining our work plan, content strategy, and budget for developing campaign materials in observance of WSPD and WMHD, as required by WHO Philippines. A notable feature in the submitted proposal is the 'stylescapes' I designed to encapsulate the branding for each campaign celebration. 

For this campaign, we utilized orange-yellow and teal-purple color combinations, widely recognized for promoting suicide awareness and prevention. Additionally, we aligned our content strategy and branding with the global theme for that year: 'Creating Hope Through Action.
In the 2021 Mental Health Month Campaign, WHO Philippines aimed to emphasize the importance of self-care. We recommended teal and green color combinations to convey messages of self-healing and change. The overall branding theme incorporated line and gradient elements, contributing to a cleaner and modern aesthetic. The designed logo also encapsulates the global theme: 'United for Mental Health' and the WHO 2021 theme: 'Mental Health Care for All: Let's make it a reality!

Despite tight deadlines, we successfully delivered compelling key visuals, organized webinars, and produced video materials for WHO Philippines' 2021 Suicide Prevention and Mental Health Month Campaigns.

To culminate month-long observance of Suicide Prevention Month in September 2021, our team produced the "Creating Hope Through Action" Zoom webinar. Together with WHO Philippines and Department of Health (DOH), we invited plenary speakers from government agencies, civil society organizations, and support groups to discuss on promoting suicide-safer communities, schools, and homes. 

For the 2021 Observance of World Mental Health Month, we conceptualized and implemented key visuals integrating the life course approach, aiming to engage audiences across all age groups. In contrast to the previous Suicide Prevention Webinar held on Zoom, we took proactive steps to broaden our reach. 

Specifically, we recommended to the World Health Organization (WHO) that the culminating webinar event for Mental Health Month be streamed on both Facebook and YouTube, ensuring wider accessibility and participation.